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Les techniques de PEW pour créer un mouvement de masse à partir de rien.

Un article du Think Tank ultra conservateur Capital Research Center, de juin 2005. Ce Think Tank considère des gens comme la famille PEW ou Soros comme "les pires gauchistes que la planète ait portés".

Mais quelques morceaux choisis de cet article sont très intéressants, et nous éclairent sur les techniques mass media de PEW. Le doc est fournit ci-dessous. Son adresse était en juillet 2014 : https://capitalresearch.org/pubs/pdf/FW0605.pdf

L'objet de la campagne était celui d'une réforme fiscale. Mais les techniques de campagnes sont similaires à celles utilisées sur les océans.

Extraits, à partir de l'entretien d'un ex vice-président, Sean Treglia :

  • p1 : How would PEW make this movement appear genuine and spontaneous? Said Treglia, "The Strategy was designednot to hide Pew's involvement... This strategy, I advised Pew that Pew should be in the background. And by law, the grantees always have to disclose. But I always encouraged the grantees to never mention Pew, and I'll explain why in a second". Treglia never did say why he discouraged mention of PEW's name.
  • p2. Anderson PEW, a nephew of Joseph PEW, is by most accounts the most active Pew family member on the board. In a 1990 interview [date à laquelle Joshua Reichert a été recruté - renouvellement de toute l'équipe technique] with the New York Times [...] he warned the traditional recipients of PEW largess could expect to find themselves on the short end: "Organisarions can no longer expect grants to be continued automatically and will have to demonstrate competence or get bumped by others that are better".
  • p3. Since Rimels' ascendancy, PEW has made itself the Bigfoot of environmental grantmaking.
  • p3 : La technique de lobbying : "We wanted to expand the voice calling for reform to include the business community, to include minority organizations and to include religious groups, to counter the Christian coalition. The target Audience for all this activity was 535 people in Wahsington. The idea was to create an impression that a mass movement was afoot. That everywhere they [members of Congress] looked, in academic institutions, in the business community, in religious group, in ethnic groups, everywhere, people were taliking about reform. 
  • p4 : parlant de la manière dont l'opposition et les journalistes percevaient l'action de PEW : "He [l'opposant] started to reference that PEW had played a large role in this. But you know what was the good news in from my perspective? Journalists didn't care... So no one followed up on the story. And so there was a panic [chez PEW] because we thought the story was going to begin to gather steam, and no one picked it up. [comme en Europe avec la réforme de la PCP].
  • p4 : The reality is we did everything by the letters of the law [obligation de publicité sur les bénéficiaires de leurs dons -grantee] All of our grantees disclosed thaht they were Pew grantees. We disclose on our 990s [formulaire fiscal] and on our annual reports that we gave to all these people. We just never released press releases saying thaht we were funding these grants at the tome. If any reporter wanted to know, they could have connected the dots. But they didn't.
Ce dernier point correspond plus que jamais et exactement à la situation que nous avons vécu lors de la rédaction du rapport Blue Charity Business. Tout était présent. N'importe quel journaliste d'investigation pouvait trouver les informations, puisque nous avons pu le faire uniquement avec internet. Mais personne n'a cherché.

Ci-dessous la vidéo où l'intéressé Sean Treglia explique comment monter un mouvement de masse ex-nihilo.

Vidéo YouTube



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Yan GIRON,
4 Jul 2014, 08:00